Revolin Sports is a pickleball company that makes planet friendly, performance-driven paddles with their own patented, sustainable materials. We re-staged their brand to highlight their bold, performance-first ethos.

Revolin had a pre-existing word mark and R mark, but no defined color palette, graphic language, typographic system, brand photography, or brand guidelines. We created a bold, graphic system characterized by macro graphics, dynamic crops, and a grid system.

In addition to developing the brand’s visual identity, we designed two of their three tiers of paddles, making their product a more direct extension of the brand’s graphic system.

We also art directed and produced a photo shoot in order to showcase not only Revolin’s paddles, but their high performance capabilities.

ROLE: ART DIRECTION + DESIGN @MLTINYC