The goal for this campaign was to showcase the diversity and power of both the Peloton and Adidas communities and celebrate how they come together — a “powerful collective.” Featuring 3 instructors and 8 Peloton members, the campaign was shot in both studio and lifestyle environments in order to demonstrate the versatility of the collection — designed for both style and performance. Stylistically, we shot both digitally and on film as a nod to the 90s-inspired graphics and colors of the collection.

This was a global campaign that launched in US, UK, and German markets on both Peloton and Adidas platforms. It spanned video, paid and organic social, in-store static and digital displays, web, and email.

ROLE: DESIGN + ASSOCIATE ART DIRECTION