The anchoring concept of Peloton Apparel’s private label launch was that each garment had been tested — by instructors and members — and perfected by Peloton, resulting in a core collection of unique fabrics and styles. We highlighted each “wear tester” throughout the campaign and introduced the new lines of fabrics by including macro shots of the garments across all primary visuals.

In addition to video, email, social, and web assets, the campaign included several large-scale out-of-home experiences across NYC.

ROLE: DESIGN