peloton apparel: seasonal collections

During my time at Peloton, I led the design of numerous seasonal apparel campaigns. Working closing with a senior art director, I developed concepts and visual identities for each campaign. Deliverables included web and hardware assets, social, and email.

The assets below are an example of a series of fall collections.

ROLE: DESIGN + ASSOCIATE ART DIRECTION

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Peloton X Basquiat

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Posters + Mixed Media