In celebration of Black History Month 2020, we designed an apparel collection featuring the iconic images of Jean-Michel Basquiat. To honor and showcase his legacy, we chose pieces that we felt exemplified the thematic connections between his work and Peloton’s values — empowerment, diversity, authenticity and the power of music.

To photograph the collection, we collaborated with creative director and photographer Lougè Delcy, better known as Dapper Lou.

ROLE: DESIGN